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LinkedIn Ad Image Requirements

B2B guide to LinkedIn ad image specs, privacy rules, and common rejection fixes.

By LinkedIn Ads Team, PhotoComplyLast reviewed 2026-01-156 min read

Quick Fix

For B2B ads, product screenshots and office photos often reveal more than intended. Redact screenshots and blur people before using them in LinkedIn campaigns.

LinkedIn Image Requirements Are About More Than Size

LinkedIn campaigns need technically valid image dimensions, but B2B buyers also expect professional, credible creative. A screenshot with visible customer data or an office photo with unapproved employee faces can create trust and privacy problems even when the file specs are fine.

B2B Creative Privacy Checklist

  • Blur employees, event attendees, contractors, and visitors without ad-use consent.
  • Redact customer names, CRM records, account IDs, and pipeline details.
  • Hide Slack, email, analytics, calendar, or internal admin screens.
  • Remove visible badges, visitor passes, whiteboards, and documents.
  • Use demo data for repeatable product screenshots whenever possible.

Recommended Workflow

  1. Export the ad creative in the final LinkedIn placement ratio.
  2. Run photo anonymization for people-focused visuals.
  3. Run screenshot redaction for product and dashboard images.
  4. Have a teammate review the redacted version before campaign upload.

When Visible Faces Help the Creative

Executive headshots, customer testimonials, and creator-led ads often need visible faces. Use permission and release documentation in those cases instead of hiding the person the ad is built around.

Redact Your Image Before You Share It

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