Quick Fix
If your ad was rejected for showing personal information (faces, ID cards, screens with data), use PhotoComply's free tool to automatically redact sensitive data in seconds.
The 7 Most Common Reasons Facebook Rejects Ad Images
1. Personal Data & Privacy Violations
Facebook's #1 rejection reason: showing identifiable people without consent, especially faces, ID cards, passports, or screens displaying personal information.
Examples that get rejected:
- Office photos showing employees' faces
- Screenshots with user names, emails, or phone numbers
- Photos of ID cards, passports, or documents
- Customer testimonial photos with identifiable people
How to fix:
Use PhotoComply to automatically blur faces and redact personal data. Or use stock photos with model releases.
2. Too Much Text in Image (20% Rule)
While Facebook relaxed the strict 20% text rule, images with excessive text still perform worse and may get flagged for poor user experience.
How to fix:
Keep text minimal. Put most messaging in the ad copy, not the image. Use Facebook's Text Overlay Tool to check.
3. Misleading or Sensationalized Content
Images that use shock tactics, before/after comparisons (for certain products), or misleading visuals violate Facebook's policy.
Prohibited images include:
- Exaggerated before/after health transformations
- Shocking or graphic medical images
- Fake play buttons or false functionality
- Images implying impossible results
4. Low-Quality or Distorted Images
Blurry, pixelated, or poorly cropped images get rejected for not meeting Facebook's quality standards.
How to fix:
Use high-resolution images (at least 1080x1080px). Avoid heavy compression or stretching.
5. Prohibited Products or Services
Images depicting tobacco, drugs, weapons, adult content, or other restricted items are automatically rejected.
6. Targeting Characteristics
Images that directly reference or call out personal attributes (age, race, health conditions, financial status) are prohibited.
7. Copyright or Trademark Infringement
Using branded images, logos, or copyrighted content without permission will get your ad rejected fast.
How to fix:
Only use images you own, have licensed, or are from legitimate stock photo sites. Blur out brand logos if necessary.
What To Do When Your Ad Is Rejected
- Read the rejection reason carefully — Facebook provides specific guidance on what policy was violated.
- Fix the issue — For privacy violations, use PhotoComply to automatically redact personal data.
- Request a review — If you believe the rejection was a mistake, you can appeal through Facebook Ads Manager.
- Test with different images — Sometimes a fresh image that clearly follows guidelines gets approved faster.
Fix Your Facebook Ad Images in Seconds
Automatically redact faces, screens, and personal data to meet Facebook's privacy requirements.
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