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Google Ads Image Policy Guide

Understand Google Ads image requirements and fix disapproved ad creatives.

By Google Ads Team, PhotoComplyLast reviewed 2026-01-107 min read

Quick Fix

Using product screenshots, customer photos, or workplace images in Google Ads? Redact privacy-sensitive details first and then review the rest of the ad against Google's policies.

What Google Ads Image Review Looks For

Google Ads image review is broader than one image checklist. The image, ad copy, landing page, product category, and user-safety policies all matter. PhotoComply is most useful for the privacy part of that review: visible people, readable screenshots, and personal data.

Privacy Details to Remove From Images

  • Customer names, emails, phone numbers, addresses, and account IDs.
  • Profile photos, avatars, or faces where you do not have ad-use permission.
  • Dashboards, inboxes, analytics tables, support tickets, and CRM screens.
  • Documents, cards, ID badges, signatures, and invoices.

Practical Pre-Submission Checklist

  1. Export the final creative, not a draft screenshot.
  2. Run a privacy pass with screenshot redaction or photo anonymization.
  3. Zoom in and check small text, browser bars, notifications, and reflections.
  4. Confirm the landing page matches the offer and does not expose private data either.
  5. Keep a clean source file and a redacted publishing file.

Use Demo Data When You Can

Redaction is useful when you already have an image, but demo data is often better for recurring campaigns. Use fictional names and sandbox dashboards for planned creatives, then reserve redaction for real-world screenshots and photos that need a quick privacy pass.

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